Travel Aware

Traveladder.co.uk are supporting the FCO's "Travel Aware" campaign.

As part of our commitment to helping our customers we make the most of working with the Foreign and Commonwealth Office (FCO) on their wide-reaching "Travel Aware" campaign. FCO Travel Aware Campaign

The directors of traveladder.co.uk and Brokersure Ltd have worked with the "Travel Aware" campaign for very many years since it was the "Know Before You Go" scheme.

The campaign has been created to reduce the number of preventable problems faced by British travellers abroad. It aims to raise awareness of potential hazards and change travel behaviour.

The good news is that many of the most common problems encountered by travellers abroad can be prevented or made less stressful by taking a few simple precautions. So by providing the right information to travellers before they set off, we can help our customers avoid a lot of trouble on their trip.

Traveladder.co.uk’s Role - As a trusted brand, we play an important part in the "Travel Aware" campaign by providing information to travellers through our existing communications this includes tips like:

We can also point customers towards the FCO website: gov.uk/foreign-travel-advice. Here customers can find lots of handy information, including:

Reaching High-Risk Travellers

The messages of the "Travel Aware" campaign are relevant to all UK travellers. But research shows that certain groups are particularly likely to experience problems on their travels, so it is important to ensure the travel-safe messages reach them. These groups are as follows:

As part of "Travel Aware", the FCO has run a series of ‘mini campaigns’ targeting specific groups. These mini campaigns feature messaging which is tailored to each groups’ needs, and use media that they are more likely to see.

Examples Of Past Activity

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